Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It

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Jarif
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Joined: Mon Jan 09, 2023 6:33 am

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It

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All marketers want to create a better customer experience. It’s what can make or break an organization, as the experience a prospect or consumer has is key to not only driving conversions and revenue but customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations according to research in ‘the marketing evolution: leadership, transformation, skills, challenges & the future’. Despite this, ‘the 2021 state of digital transformation’ found that only 23% of cmos co-own digital transformation, with it more often taking the lead. But this shouldn’t be the case as marketing leaders and their teams are best placed to take an active role in transformation. In this blog, we’ll explore the skills and knowledge that enable marketing to accelerate and execute your digital transformation strategy. Why are marketing leaders best placed to lead?

The role of a marketing team is to inform, influence, and convert. That requires unique skills and a set of insights into the working of a business and the customer. When it comes to creating a digital transformation strategy, marketing leaders can pull back and see the bigger picture; create a vision of where the company is and where it needs to be. This is not only for Bitcoin Email Leads marketing but across the business and its functions as the entire customer lifecycle needs to be front of mind in digital transformation, not just parts of that lifecycle know thy customer a key part of a marketer’s job is to keep on top of new trends and developments. This not only includes technology but also customer needs and behaviors. This is vital for any business in scenario planning and future-proofing.

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There is also no getting away from the importance of customer experience. Customers are getting more demanding and seek out an omnichannel approach where every touchpoint in a business is consistent and seamless. So, if a customer clicks on a social media post to find out more about a new product, make sure that the next point of contact relates to that product (e.G custom landing page) and is on brand, otherwise, you will lose their attention instantly. Understand your data marketing leaders rely on data. This helps them to make better decisions whether that’s the performance of a paid ad or close rates from lead to sale. You can have vast amounts of data but there’s a skill to getting insights that will matter to your business. You want data that drives performance, leads, and revenue and marketing teams can help your business to do that. Devising a digital transformation strategy is not only about understanding your business data, it’s about knowing the wider ecosystem. Do you know what your competitors are doing? Can you provide a snapshot of your industry and what’s coming up as a key development in the next 12 months? Market research and forecasting are part of a cmo’s job. It’s gauging the external environment and understanding how a business fits into that. This helps to make improvements where it matters and brings focus to areas that may be underdeveloped or under-resourced in a business.
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