The term “ evergreen ” is perfect to describe the type of content I will be talking about in this article because, just like a plant that is not affected by the seasons, it constantly gives oxygen to a website's SEO strategy. An evergreen content, however, cannot be left to itself forever like a tree in the woods, but must be cyclically updated to continue to satisfy users and the search engine. Let's see the fundamental aspects of updating evergreen content. Definition of evergreen content Evergreen content is content that stays up-to-date and relevant for a long time . It would be nice to think of creating an article or an infographic or a video that will remain effective forever, but it is a result that you can only aim for knowing that it will hardly be achieved.
The closest analogy is not an evergreen plant in a forest, but one in a garden, surrounded by flowers that bloom and fade, which needs pruning and a little fertilizer every now and then. When designing evergreen content, you need to Latest Mailing Database think that it must be: Exhaustive SEO friendly Authoritative Long lived Easily updatable If it has these characteristics, the content can continue to generate organic traffic long after its publication. Clearly, to create one you need analysis, study, technical skills, programming, monitoring. The intrinsic value of evergreens lies in the fact that constant benefits are obtained with limited optimization interventions over time. Why is evergreen content valuable in an SEO strategy? Content built to meet the aforementioned characteristics is a central element of a blog because: Gets and maintains an excellent search engine ranking .
The optimization care and the completeness of the information make this content of high quality, therefore highly appreciated by Google because it is capable of responding effectively to user queries . Keep driving organic traffic . An excellent ranking corresponds to an excellent positioning in the SERPs and, normally, to many users who land on the web page with the evergreen content. The traffic doesn't stop shortly after its publication, it continues for a long time. Consistently produces quality leads . The quality of the content and the choice of targeted keywords brings users interested in the subject matter to the blog page, who will be inclined to stay in touch with those who have provided useful information and who, consequently, will be happy to leave their contacts. Having a source that feeds lead generation continuously and for a long time is the main purpose for which it is advisable to invest in the creation of evergreen content.
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