Half of the brazilian population will surf the web

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ashraf23542
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Half of the brazilian population will surf the web

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Half of the brazilian population will surf the internet. This is the main conclusion of mídia digital, an event promoted by the commercial association of são paulo (acsp) to discuss the future of electronic media for companies. According to sandra turchi, marketing superintendent at acsp, in 2009, 70 million brazilians were online. For 2010, the projection is that this number will reach 100 million, which emphasizes the importance of knowing the behavior of consumers in this sphere. She points out that internet users currently make many decisions through search engines and seek speed in this process, so as not to waste time in their decisions. “in searches carried out by internet users via google, 50% abandon.

The search engine after the second page of results and 75% trust the information obtained. As a result, it is essential that corporations make an effort to figure in this 'top' of results in order to become more 'findable'”, pondered sandra. The Whatsapp Number List superintendent also highlighted the importance of the company understanding this new reality, which has a direct impact on business and relationships. “consumers are increasingly involved in the online world and, as a result, are becoming more informed. Consequently, in several situations, when he goes to an establishment, he ends up being more enlightened than even the employees of the place, ”he warned. Mobile marketing and.

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Social networks sandra turchi also pointed out the strength of mobile marketing as one of the major trends in the area. “in brazil, we have practically more cell phones than people. Among micro and small companies (mses), 91% of entrepreneurs have access to the device. With this scenario, the smartphone gains even more strength to establish itself as a multimedia platform”, she comments. Drimio's executive director, salomão casas neto, in turn, highlighted the growing importance of social networks. He believes that findability and engagement are two of the main elements that companies get by being part of these environments. “considering that 88% of consumers look.
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