How to prepare your first campaign with influencers

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Maruf Hassan
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How to prepare your first campaign with influencers

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Influencer Marketing is a powerful strategy, one that 93% of European companies use every month Like any other marketing tool, campaigns with Influencers do not solve every need, and to help increase the notoriety of a product or service, to increase website traffic or sales, you need to prepare. We all want results from an Influencer campaign: Likes, subscriptions, traffic, sales. Mainly sales, right? And our experience of over 8 years of campaigns shows us that we can get sales. But this is just the end result. It's that Happy End But the story begins with the introduction: Once upon a time . Before you run your first Influencer campaign, here are some preparatory questions to answer:

Who is the intended audience? Everything starts from defining the target audience. Who do you want to influence with this campaign? Is your product or service B2B or B2C? Regardless of the answer, Influencer Marketing can bring you good results, but you will have to go to the right platforms: you have a choice between Facebook, Instagram, LinkedIn, YouTube, TikTok, newer and Clubhouse. Plus there are podcasts and blogs! The more information you have about your audience, the easier it is to narrow down other aspects of Phone Number List your campaign. Having a clear definition of your target audience will helpto search for suitable influencers. Read alsoWhat are the qualities of a true influencer? Here I would like to add that, in my experience, traditional marketing approaches are reaching the younger generations less and less. They consume less and less traditional media and get a lot of information from Social Media. aPewresearch studyfrom 2018 shows that 95% of US teenagers have a smartphone and mostly access YouTube, Instagram, Snapchat and Twitter. Data from studies conducted in the US, but also in Europe, more recently, adds TikTok to the ranking. So, if you're targeting a young audience, Influencer Marketing can definitely help. In addition, three quarters of people active on social media have sought information, advice and encouragement during the crisis triggered by Covid-19, says a study cited byAdNewsmade in the USA. The bottom line: be relevant, provide information in a form that people naturally search for!

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What are the objectives and performance indicators? What do you want from your campaign? Why do you want to start the campaign? These are the questions that every company and/or marketer should know the answers to before even starting to plan the campaign. Successful Influencer Marketing campaigns start from a very clear list of goals. Linqia reports in The State of Influencer Marketing in 2020 studythat 40% of marketers developed at least 6 influencer campaigns during the past year, and more than half of them (57%) planned to increase the number in 2021. Do you know why this is happening? Because it works! A campaign with influencers brings very good results, if the main conditions are met: the strategic choice of influencers and the establishment of clear objectives. The study cited above says that the main objectives set by marketers were: 71% - engagement 62% - brand awareness 60% - Impressions 55% - Conversions 54% - Clicks 50% - Creating quality content 48% - sales 32% - awakening a specific feeling in the target audience (audience sentiment) Key Performance Indicators (KPIs) can be developed once campaign objectives are set.
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