5 Quick Things You Can Do This Week to Fix Your Marketing Most of the time, “quick fixes” are bogus. Magic systems to make $100K a year in five minutes a day? Bogus. Eating plans to lose 20 pounds this week? Bogus. Five-second techniques to find the romantic partner of your dreams? Bogus. However, nearly anything you do in life is subject to the Pareto Principle — the observation that you’ll get 80% of your results from 20% of your input. Consultants like to call this the “low-hanging fruit.” In other words, the few important problems they can fix quickly and look like geniuses. When you’re using the web to market your business, there are a few important things that most people get wrong at first.
So look through this list, and if you see Phone Number List any offenders in your business, this week, work on cleaning them up. #1: You have no call to action Even huge businesses with massive marketing budgets can miss this one, so don’t feel bad. When you want someone in your audience to take some action (sign up for your email list, buy something, sign a petition, go for a walk, etc.), tell them what to do. Copywriters call this a call to action, and it’s the fastest way to make your copy more effective. Tell them clearly and succinctly. Please in the name of all that is good, don’t be “clever.” If you want someone to click a link to sign up for your awesome email course and library of valuable ebooks, use the words Click here to sign up for our awesome email course and library of valuable ebooks. Your homework this week: Look through the key pages on your site. Do you have clear calls to action on each page? Are they simple and unambiguous? Could they be a little stronger? #2: No one can figure out what you do If you prepare taxes, the words Tax Preparation need to be right at the top of your site. If you’re a kettlebell instructor, those words should be Learn the Kettlebell.
If you’re a massage therapist, make sure the word Massage is front and center. Too many businesses get into a marketing exercise of diving deep into what their customers want (which is a good thing to do), and end up with tag lines like “Empowering strength and flexibility through core movement strategies.” That’s fine as your personal mission for how you’ll help people. But it leaves your audience with no idea what you do. Tax preparer. Copywriter. Kettlebell instructor. WordPress developer. Massage therapist. Don’t get clever about how you describe what you do. Use the language that your audience uses.
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