Google Ads campaigns usually generate some fear when setting them up, how to set up a Google Ads campaign? What structure should I follow? What should I consider? In this complete guide to creating Google Ads campaigns we are going to give you some keys and relevant points that you must have so that the ads are a success. What is Google Ads? Which has benefits? Google Ads is the platform for advertising on Google and Google partner websites, thanks to this platform we can get advertising quickly and easily. In a matter of minutes you can have your ads in circulation, thus achieving notoriety and greater traffic to the web. As we said in our blog about the benefits of Google Ads, “ Online advertising allows you to show your ads to the people most likely to be interested in your products and services, as well as exclude those who are not” Guide to creating Google Ads campaigns
1 - Types of campaigns available Before we start with how to create Google Ads campaigns , it is good that you know the types of campaigns available phone database in Google Ads and where they will be displayed. Search campaigns : These are text ads that are published in search results. Display campaigns : These are image and/or video ads that are published on Google websites and partners. Video campaigns : Videos published on YouTube. Shopping campaigns : These are product files on your website that appear in search results with relevant data such as price and photo. Discovery campaigns : allow you to advertise in online feeds. Application campaigns : Designed to promote apps. Smart Campaigns – These are the easiest to use. 2 - Select a campaign objective Google Ads campaign goals As shown in this image we have all these campaign objectives. There are many right? Well, don't be scared because as you can see in the sales objective, Google specifies what each objective refers to and what are the types of campaigns that can be carried out.
NOT ALL CAMPAIGN OBJECTIVES CAN BE ACHIEVED WITH ALL TYPES OF CAMPAIGNS THERE ARE In order to have a relevant campaign we have to focus on relevant objectives for the company, measurable and achievable in a certain time. If we are not clear about the objective of the campaign before creating campaigns in Google Ads, it is most likely that we will not achieve the expected results and, moreover, we will get frustrated. 3 - Country, language and campaign budget As you can see, the platform is very intuitive and you just have to follow the steps. Once the objective and the type of campaign have been chosen, it is time to choose in which countries or cities to show the ad and the language you want it to be shown. That is, it can be a campaign in Madrid and for people who have the browser in Spanish, thus ruling out all the people who are not relevant to your campaign objective. In addition, at this time you will have to put the daily budget that you have for this campaign that you are creating.
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