A study by facts office from shows that YouTubers

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JoyuntokumSEO
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A study by facts office from shows that YouTubers

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Offers interactions The influencer cooperation builds a strong closeness between the brand and followers visible in significantly increas values ??for sympathy trust and cribility of the brand. Influencer marketing can provide impulses for sales: The willingness to buy a brand is increas by an average of percent through influencer cooperation and the willingness to recommend it by as much as percent. The influence of influencers on the purchase decision varies depending on age and channel. have a slightly higher influence on buying behavior than other social mia influencers. It is also evident that - year olds in particular trust the opinions of influencers. Influence influencer on purchase decision channel Source Social Mia Atlas.

survey by Toluna IMWF Publish by facts office June Influence influencer purchasing whatsapp mobile number list decisions by age group Source: Social Mia Atlas : survey by Toluna; IMWF Publish by facts office June Influencers can make their own communication more efficient Usually companies use influencers to reach their reach and target group. Another step can be to use influencers for your own communication. Studies have shown that the opening rates of newsletters can be increas by mentioning influencers and click rates on own social mia posts. . Recent influencer marketing studies Since influencer marketing is a fairly new concept there have hardly been any studies on it so far.

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Some of the few study results are concisely summariz below. Study of influencer marketing in companies by the BVDW A non-representative survey of agencies from the BVDW brought the following results to light: Influencer marketing will also play an important role in The budgets for influencer marketing campaigns are increasing significantly. Compar to classic marketing the respondents see clear advantages in influencer marketing. The importance of influencer marketing has also increas due to the corona pandemic. Significantly more campaigns with influencers are plann each year. The quality of influencer marketing.
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