Marketing Functions Quizlet

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FarjanaMishu
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Marketing Functions Quizlet

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Shapiro S. A. identifies the following principles of personnel marketing : prompt response of the organization to changes in consumer requests of subjects of the intra-company labor market; determination of priority areas of personnel marketing in accordance with the goals and development strategy of the organization; an integrated approach to solving problems in the process of implementing a personnel management strategy; scientific approach to the use of marketing in the personnel management system; the general focus of staff marketing on "internal" customers - own staff, whose satisfaction is a criterion for success in relation to "external" customers; the focus of a set of measures on the formation of partnerships of all participants in the intra-company labor market.


Which will ensure the mutually beneficial achievement of their goals. Personnel Marketing Functions Given the fact that personnel marketing is a type of management activity, it is characterized by general management functions : planning - setting goals and objectives of management activities, determining the stages and timing of whatsapp mobile number list their implementation, the composition of performers, the list and amount of necessary resources; organization - the choice of a management structure, determining the nature and order of interaction and relationships between the object and the subject of management; coordination - regulation, adjustment, activation of the actions of the governing bodies; control - accounting and analysis of the results of management activities, monitoring their compliance with the goals set; forecasting - assessment of the possibilities for the development of the control object, taking into account the current dynamics of phenomena and processes. Maslova V.

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M. identifies the following as the main specific functions of personnel marketing: research and forecasting of the labor market (internal and external); determination of sources and methods of covering the need for personnel; development of requirements for personnel (professional and personal); advertising communication in the labor market. Kibanov A. Ya. identifies two functions of personnel marketing - information and communication. The information function of personnel marketing is to form an information basis for the organization's personnel planning and the implementation of other tasks. The content of the information function of personnel marketing is shown in the figure.
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