The Complete Guide to Digital Marketing for a Lawyer

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tanisa
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Joined: Wed Jan 25, 2023 3:55 am

The Complete Guide to Digital Marketing for a Lawyer

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It used to be that you competed for the top spots on the Yellow Pages. Today, the Internet has revolutionized the way clients find and choose their attorney, with far-reaching consequences. According to LexisNexis , in 2012 (imagine today), 76% of internet users who searched for a lawyer did so online . The implications for a law firm are significant. While controlling and knowing what is said by word of mouth is impossible, the information that your potential customers can find online is completely under your control. As with any field of activity, Digital Marketing can seem complex for a neophyte.

Table of Contents Management of a lawyer's reputation lawyer reputation management The move to online reviews Lawyers today find themselves in a situation very similar to that of hotels a decade ago. Indeed, word of mouth has moved from private conversations Iran Phone Number List to the Internet and therefore online and public. They experience the spread of online reviews and as a result, become concerned about a possible impact on their turnover. Hotels, like restaurants, have learned to live with it. The best ones even manage to take advantage of online reviews . Facing the inevitable Admittedly, no online review system is perfect. But, the reputation ecosystem helps consumers and customers cross-reference opinions, opinions and judgments.

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We thus have all the information to make a well-considered decision in order to choose who to trust for our legal needs. According to Thomson Reuters , of users are more likely to hire a lawyer with online reviews and that's even 81% of users aged 18-35 . Other research shows that 88% of people trust online reviews as much as recommendations from personal contacts (source Bright Local ). This is why, as a lawyer, you must recognize the inevitability of this trend and seize it as an opportunity. It is also important to recognize that every lawyer, even the best, most attentive, empathetic and exceptional, may one day receive a negative opinion.
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