5 Ux Tips to Improve Your Conversion Rate

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bristy238
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Joined: Tue Jan 24, 2023 6:52 am

5 Ux Tips to Improve Your Conversion Rate

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The e-commerce universe has always been in constant growth in Brazil and in the world, and with the emergence of the pandemic, this has become even stronger, as companies from all niches have identified the benefits of investing in the digital world. And just opening a virtual store is not enough to increase conversion rates and consequently sales. Below are some points you should pay attention to within your e-commerce to improve conversion rates and customer retention. heat mapping Have you ever been interested in mapping how your user browses your e-commerce or website? A tool that helps a lot in this understanding is Hotjar.

In it, you can visualize the heat mapping, showing how your users navigate your site, which areas are most accessed, where they click most frequently and other information relevant to navigation. This tool allows you to understand if your users are having difficulty navigating or even finding a session. Based on Kuwait Phone Number List this analysis, you may be able to reposition elements that you feel are important to the “hottest” areas of navigation. Another tip linked to this is the famous A/B test, where you can create two navigation experiences on your website and analyze which one had more acceptance and be more accurate in your conversions. clarity of information Users often arrive at your site through organic search, blogs, links shared on social networks, ads and even email marketing.

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When the user accesses these links and arrives at your site, he expects the greatest amount of information about a product or service. Feeding your product page with as much information as possible represents authority and security for the user. This information can also be used to insert keywords that can be used in SEO texts, which help to position your site in organic searches. Attention in the forms One of the best known ways to capture leads and turn them into potential prospects is the famous form. Constantly verify that the functionality of your forms is correct and that they are executing the capture and delivery as intended. This check is valid for all forms on your store, or website, whether it is for capturing leads or registering in the store.
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