Let's see it in a practical way with an example: We start with a featured fragment on the 10 best European destinations to travel in winter, which includes a theme on "Christmas markets in Germany and Austria". Why not make a short video with images of these Christmas markets? The featured snippet itself is giving you insights hidden behind the initial search intent. Contents searches information featured snippets Checking the featured snippets achieved by you or your competitors gives you new ideas based on well-functioning content and results.
If you are looking for tips to optimize your phone database and appear in the SERP results as a featured snippet, I encourage you to read this article . knowledge graph This functionality appears on the desktop version to the right of the search engine and on mobile it is placed above the 10 “normal” organic results. You could use the example below to create content in different formats dealing with the topic of attractions in Japan or the most requested destinations when visiting the Empire of the Rising Sun. You just have to be guided by the information in the knowledge graph to take it as a reference.
Content informational searches graph knowledge The sources of information for this SERP functionality are mainly Google My Business, Wikipedia and other websites. Direct response Seeing a direct answer like the one below, perhaps you can enrich your blog article with an infographic showing the extent of Japan compared to other countries. In this way, you will surely get a much more interesting and enjoyable article for the reader than if you only throw cold data at it. Contents information searches direct response online communities When the results of the SERP do not offer you enough ideas or usable data, you can turn to online communities to see what is being asked in them and from there create your own content with better answers.
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