Last year, one in five mobile searches were done by voice search Photo Background Removing rather than typing into the search bar. Of these queries, nearly 70% of voice searches recorded on mobile were for conversational language. As a society, we continue to build a deeper, sometimes questionable relationship with our smart devices, and as a result, we have begun to converse with these wearables or virtual assistants as if they were humans. Our smartphones have adapted to this increased reliance, as speech recognition accuracy of Google search engine data came out at over 95% (A+) last year, the same accuracy as human transcriptionists! Alexa, it's me, are you Photo Background Removing there? Stop making fun of me! Voice search is becoming more natural and rewarding in our current climate. Advertising Continue reading below It's no longer strange to see a person talking to their cell phone or Apple Watch in broad daylight.
CaaP (conversations as a platform) has been at the forefront of Photo Background Removing innovation in recent years, providing exciting opportunities for everyday consumers. Did you know you can tell Alexa to order pizza from Domino's? With 46% of the US population using intelligent personal assistants (IPAs) - the Siris, Alexas and Cortanas of the world - and mobile search volume growth expectations for 2018, it's critical that your PPC campaigns are optimized to increase the voice search traffic. How to Win at Paid Voice Search Here are four simple steps to prepare your PPC campaigns for voice search. All you need is a little help from Excel and your favorite APIs. Advertising Continue reading below A few key things to keep in mind for voice search before we get to the nitty-gritty: Voice search Photo Background Removing queries are usually longer, usually longer than 5 or 6 words Since voice search is conversational, these searches are often in the form of a question versus our usually typed phrases, think about these top questions asking terms: how, what, when, where, why? Voice has a high local value (think “nearby” searches) Let's go! Step 1: Check if your campaigns are already receiving voice search traffic Export a search query report from AdWords.
If you are running a high traffic account, a 30 day review period Photo Background Removing should be adequate to see if you are receiving voice traffic. 4 Steps to Prepare Your PPC Campaigns for Increased Voice Search After downloading, filter the search terms for the most used personal assistants, such as Siri, Alexa or OK Google: 4 steps to prepare your PPC campaigns for voice search After this step, I also like to create a column for "search query word count" and look at any queries longer than six words, since it's likely a longer/conversational query. To do this, you can use this handy Excel formula: = IF (LEN (TRIM (A1)) = 0.0, LEN (TRIM (A1)) - LEN (SUBSTITUTE (A1, ”“, ””)) + 1) These longer queries may not be useful to add as keywords, but they should give you an idea of your audience's intent Photo Background Removing and how to respond to that intent. This will likely prompt you to strengthen your negative keyword list, which will take you to our next step. Step 2: add your negatives After all that mining of search query gold, you may find that many of your voice queries, while marginally relevant, may not be ideal for your campaigns.
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